Researchers, postgraduate students, designers and other academics involved in this evolving programme of research.

Professor Antonia Lyons
School of Psychology, Massey University, NZ
http://psychology.massey.ac.nz

Antonia’s research interests include social and health psychology, alcohol, gender and identity; and media representation.

Dr Ian Goodwin
School of English and Media Studies, Massey University, NZ
http://ems.massey.ac.nz

Ian’s research interests include new media studies, media policy analysis, media and community development; and popular culture, media and identity construction.

Professor Tim McCreanor
The Centre for Social and Health Outcome Research and Evaluation (SHORE) and Whariki Research Centre, Massey University, NZ
http://www.whariki.ac.nz/

Tim’s research interests include work on gender, culture and public health, and critical discourse research.

Professor Helen Moewaka-Barnes
The Centre for Social and Health Outcome Research and Evaluation (SHORE) and Whariki Research Centre, Massey University, NZ
http://www.whariki.ac.nz/

Helen’s research interests include body perceptions, nutrition, alcohol and youth wellbeing and identity. She is also involved with developing research within Maori paradigms.

Dr Fiona Hutton
School of Social and Cultural Studies, Victoria University, NZ
http://www.victoria.ac.nz/sacs/

Fiona’s research interests focus on youth crime, youth cultures, drug and alcohol use, gender and risk and harm minimisation.

Dr Kerryellen Vroman
Occupational Therapy, University of New Hampshire, USA.
http://www.chhs.unh.edu/ot/index

Kerryellen’s research interests include qualitative methodologies, online technologies, psychosocial influences on health and illness adaptation, community mental health and community-based rehabilitation with young-adults.

Professor Christine Griffin
Department of Psychology, University of Bath, UK
http://www.bath.ac.uk/psychology/

Christine’s research interests include gender relations, gendered identity, youth identity, ‘branded’ leisure, consumption and alcohol.

Dr Patricia Niland
ACC, Wellington, NZ

Trish completed her doctoral research with the drinking cultures Marsden project, which examined the social practices of friendship within the current neoliberal, globalised social networking culture.

Dee O’Carroll
Whariki Research Centre, Massey University, NZ

Dee completed her doctoral research with the Marsden drinking cultures and social networking project. It examined the impacts of social networking technologies on Māori and Indigenous people and their cultural values and practices and how these new technologies are reshaping the concept of whakawhanaungatanga.

Tuiloma Lina-Jodi Vaine Samu
Whariki Research Centre, Massey University, NZ

Lina is of Samoan descent and was born, raised and educated in Aotearoa New Zealand. She is a tulafale/alii matai with the title Tuiloma an orator chief of her maternal grandfather the late Rev. Iusitini Lionas village Sapunaoa, Falealili District, Samoa. Her doctoral research has been exploring how social networking sites and online tools are being used by young Pasifika adults in Aotearoa in their social lives, including alcohol use and in their identity creation/ formation.

Ross Hebden
School of Psychology, Massey University, NZ

Ross completed his Mast of Arts thesis with the Marsden research team, exploring tertiary student drinking culture, Facebook and alcohol advertising. He is currently extending this work through his doctoral research which examines young adults’ use of mobile technologies, alcohol marketing and their roles in contemporary drinking cultures.

Anna Tonks
CAYAD Coordinator, Community Action on Youth Alcohol and Drugs
Regional Public Health, Lower Hutt, NZ

Anna completed her Master of Science thesis with the Marsden drinking cultures team, which focused on tertiary students’ drinking experiences and how they displayed these using photos on Facebook.

Professor Kerry Chamberlain
School of Psychology, Massey University, NZ

As a co-leader of the Critical Health and Social Psychology research cluster within the School of Psychology, Kerry has worked with Antonia Lyons and Emily Garden to review and disseminate research findings around digital alcohol marketing, alcohol marketing on social media, young people and wellbeing. The outcome of this work has led to the development of an infographic targeted at young adults, as well as a policy brief.  

Emily Garden
School of Psychology, Massey University, NZ

Emily currently works as a Research Engagement Officer for the Critical Health and Social Psychology research cluster within the School of Psychology. She has a background in design and health, and has worked with Antonia Lyons and Kerry Chamberlain to explore the best ways to disseminate the findings from the Marsden drinking cultures project to ensure it has a wide impact across different sectors of the population. She has created an infographic and a Facebook campaign targeting young adults to raise awareness about the involvement of alcohol companies in social media, as well as a policy brief aimed at policy-makers, academics and researchers working in the alcohol field.