About the research

This research programme developed out of research on “young adults, drinking cultures and social networking” which was funded by the NZ Royal Society Marsden Fund. That project explored how young people in Aotearoa/New Zealand use social technologies (Facebook, YouTube, texting, mobile phones and more) in their drinking cultures. Since its completion research has continued on young people, digital and mobile technologies, particularly alcohol marketing on social media.


Social media

Our edited book was published in February 2017 by Routledge (UK), entitled Youth drinking cultures in a digital world: Alcohol, social media and cultures of intoxication (edited by Antonia Lyons, Tim McCreanor, Ian Goodwin, & Helen Moewaka Barnes).
For a short time you can freely access and read the full book at http://rdcu.be/tPj7.

We’ve been disseminating findings from our research through academic publications and conference presentations


Drinking glasses

We have created a number of resources to raise people’s awareness about how alcohol companies use social networking technologies to increase sales and get young people attached to their brand (with lots of help from our research engagement officer, Emily Garden, and Professor Kerry Chamberlain).

Policy brief


Read our policy brief, where we review current local and international research and make the case for the importance of greater regulation of alcohol marketing on social media sites.